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Taking innovation to the core
An interview with Rowan Gibson, a business strategist

What is the key to teaching people to innovate? What are the biggest obstacles which prevent them from doing so?

Before you can teach people how to innovate, you need to have a deep understanding about where innovation actually comes from. This might sound blindingly obvious, but most of the senior executives I talk to still ascribe it to a mysterious mix of happenstance, individual brilliance and the occasional bolt of lightning. So asking them to teach their employees how to innovate is like expecting a blind person to teach a bunch of students how to paint a beautiful picture. The starting point,therefore,is to demystify the innovation process, which is essentially what my new book “Innovation to the Core” is all about. Once you understand where innovation actually comes from, you can reverse-engineer this process in any organization, whether it’s an 80,000-person global corporation or a tiny, local company. Innovation is not the exclusive province of creative geniuses and highly-gifted business leaders like Richard Branson or Bill Gates.
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Capabilties of the key logistics players
Marketing packages for a long term business strategy

Many logistics service providers do not understand the role of marketing in acquiring new customers. However, with the intensification of the competition and outsourcing practices, logistics operators are now in need to develop highly focused marketing programs.

Much has been written and said about the changes going on in transportation and logistics for many years. Given that the European trade and industrial production are no longer limited by the national borders, big players are all forced to offer least Pan-European and preferably worldwide network services. While the shippers increasingly outsource logistics and related activities, freight forwarding has become a very complex business requiring more relationship-specific processes and investments. So in today’s compound logistics, there is a broad range of capabilities at hand which the company can raise to become and remain successful in the marketplace, and to achieve financial results that are far above the average.
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