by Rolf Niese
Lecturer at School of Management (ISM)
author of Container Logistics. The Role of the Container in the Supply Chain
and Freelance Consultant
Carriers are dependent on customers who justify their existence. Shippers, in turn, depend on carriers moving their cargo from one port to the other.
But do both parties really get the best out of their relationship? Do they even understand each other’s needs and challenges?
It is usually a historically grown connection. On the shippers' side, it's often the procurement specialists who "own" the relationship, so to say.
This sometimes niche activity is targeted at reducing the costs along the supply chain, e.g. by taking advantage of the historically low freight rates the market got stuck with over the past couple of years.