by Barbara Babati
Global Marketing Manager
The container became pretty much the staple of modern global supply chains, chiefly because its ship-trucktrain-port handiness has been standardized. Under whatever latitude we're doing business, it's nowadays shaped like a box.
However, while you can look at it from many angles, some of them were given more attention than others.
We're talking with Dr Rolf Neise, a heavyweight expert who's been in every nook and cranny of the container logistics industry, about why the voice of the shippers in the box discussion hasn't been heard loud and clear, what is his take on the turbulence that has been shaking the sea shipping industry for many years now and what can we expect in this matter in the short-run, how is old and new technology impacting logistics, in addition to taking a peek into his book, Container Logistics. The Role of the Container in the Supply Chain.